A neutral design was chosen to complement artwork from various exhibitions. The use of a double-story 'g' in the neutral typeface symbolizes the unexpected aspects found in Adam Parker Smith's work. Adam Parker Smith, the artist, was not involved with the design of the typography. The final version was selected by Emma, the curator, from among six versions I created. As the Graphic Design Intern, I set the typography on the wall and chose the paint. I was also a part of the installation process.